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WhatsApp Business API Case

70% of planning work
automated

How a fibre installation partner transformed appointment planning with a custom dashboard and WhatsApp Business API integration.

Telecom & Utilities
Netherlands
50+ field engineers
70%
Less manual work
7+ hours
Saved per week
3.2k
Messages per month
<24h
Customer response time
The Challenge

The old process had stopped working

With fibre projects running across multiple regions, the company was growing fast. The existing planning process couldn't scale.

1

Planners spent most of the day on the phone

The biggest chunk of the day went into chasing confirmations by phone. Time that should have gone into the complex cases.

2

Low confirmation rate

Without confirmations, engineers turned up at empty houses. Missed appointments meant delays and extra costs.

3

No real-time overview

Spreadsheets and sticky notes. No way to see which appointments were confirmed and which were still open.

4

A scaling problem

With projects growing across multiple regions, the old way of working was no longer sustainable.

The Solution

Custom dashboard + WhatsApp Business API

We built an integrated system: a planning dashboard connected to the CRM, with automatic WhatsApp communication.

Custom Planning Dashboard

Real-time overview of every appointment per project, per day, per engineer. Drag-and-drop interface for planners.

CRM Integration

Bi-directional sync with the existing CRM. Changes flow through automatically, in both directions.

WhatsApp Business API

Automatic confirmation requests, reminders and follow-ups over WhatsApp. Interactive buttons for quick replies.

Segment Selection

Filter by region, status or date. Send targeted messages to specific groups.

How the integration works
Dashboard
CRM Sync
WhatsApp API
Confirmed
Planner selects appointments

The Dashboard

Real-time visibility into every appointment, WhatsApp confirmation and message.

Planning Dashboard

Today: 47 appointments scheduled

47
Total
38
Confirmed
7
Pending
2
Reschedule
Appointments today
09:00
Hoofdstraat 12
Team A
Confirmed
10:30
Parkweg 45
Team B
Confirmed
11:00
Stationstraat 8
Team A
Pending
13:00
Dorpsstraat 23
Team C
Confirmed
14:30
Marktplein 7
Team B
Pending

8 weeks from idea to live

A tight process with weekly updates and a focus on shipping results fast.

Week 1-2

Discovery & Design

  • Use case mapping
  • Dashboard wireframes
  • API analysis
Week 3-4

Development

  • Build the dashboard
  • CRM connection
  • WhatsApp flows
Week 5

Testing & Training

  • User testing
  • Team training
  • Documentation
Week 6

Go-Live

  • First messages sent
  • Monitoring
  • Support active
The Results

From constant follow-up calls to
~70% automated

70%
Less manual work
Planners now focus on exceptions
7+ hours
Saved per week
Chasing confirmations is gone

Want this for your business too?

Whether you work in telecom, logistics, healthcare or another sector, we build custom WhatsApp Business API solutions that fit your process.