Scheduling
Appointments without phone rounds
Sara · customer
Hi Sara! Your fibre install is tomorrow 09:00-11:00. Does that work?
now
Your WhatsApp and AI built to fit.
Not another one-size-fits-all tool: built around your process. Seven years of experience in WhatsApp and AI implementations.
Companies we work with
Where attention lives
3 billion people on WhatsApp.
93% read the first message.
No other channel gives you a chance to be seen without noise and get a reply from your customer.
WhatsApp is opened on average every 40 minutes !
1 new message, among the people you trust
9:41
Chats
Ask Meta AI or search
AllUnread 1FavoritesGroups 1
Archived
DHL
DHL
now
Your package arrives tomorrow between 09:00 and 11:00
👩
Mom
14:32
See you Saturday! 💛
👩🦰
Lisa
13:18
haha yeah same time
👨👩👧
Family
11:05
Dad: dinner tonight?
👨💼
Niels (work)
Tue
thx for the notes!
Updates
Calls
Communities
1
Chats
You
AI at Overtoom
Anyone can call an AI API. Going from demo to production, not so much.
Making sure your AI runs reliably in production, with tools, memory, observability and fallbacks, that is engineering. We build that harness around your model, so it stays on track and you can count on AI instead of hoping.
Tools
Agents call your CRM, ERP or calendar. No prompt tricks.
Memory
Context that persists, across sessions and channels.
Observability
See what the agent did, why, and where it had to escalate.
In their words
“Overtoom connected our AFAS and makes sure we use AI in a way we can truly rely on.”
Email vs WhatsApp
That's where attention lives. Not in a 184th unread email.
Inboxes drown in promos and noise. WhatsApp stays the channel for the people you trust, and that's where your message lands too.
vs
Last 13 minutes
‹ Mailboxes
Just updated
Inbox
184 newBol.com
1m
🔥 BLACK SALE, Everything up to 60% off (last 4 hours!)
AH Bonus
2m
🎉 Your bonus this week: €12.50 extra
3m
You have 14 new notifications, 3 messages
Coolblue
4m
Last call: free delivery ends today
HelloFresh
5m
€60 off your first 4 boxes, today only
Booking.com
7m
Secret deal for you: up to 65% off
Shein
8m
⚡ FLASH SALE, 70% off, ends at 12:00
PostNL
9m
Track & Trace: package on its way
Spotify
11m
Your weekly mix is ready, listen now
Zalando
13m
Sneakers in your size are back in stock
+ 174 unread below the scroll↓ scroll
Open rate ~20%
Last 13 minutes
Edit
Chats
KLM
KLM
now
Check-in open for your flight to Lisbon ✈️
👩
Mom
14:32
See you Saturday! 💛
👩🦰
Lisa
13:18
haha yeah same time
👨👩👧
Family
11:05
Dad: dinner tonight?
👨💼
Niels (work)
Tue
thx for the notes!
93% read
Outbound flows that run from day 1 .
Four flows we build by default, hooked up to your systems. Customers get a personal message, you get the reply back in your own tooling.
Leads
Reply before your competitor
Tom · new lead
Hi Tom! Thanks for the request. When does 15 min this week suit you?
now
Reminders
No-shows gone
Lisa · appointment tomorrow
Quick reminder: we have your appointment tomorrow at 09:00. See you! 🙌
now
Updates
Real-time to the customer
Joris · order #4892
Package on its way! Delivery between 14:00-16:00 📦
now
What we build
On the Meta WhatsApp Business API.
The API is public, the building isn't. We connect, configure and maintain the stack that lets you send, reply and measure.
Live · today
93%
open
12.4k
sent
€1.2k
cost
Dashboard
Templates, conversations, quality rating and costs at a glance. Real-time, tied to your own numbers.
When will my order arrive?
14:32
AI · auto
Tracking shows your package arrives tomorrow 9:00-11:00 📦
14:32
Reply in 0.8 sec
AI agent
Your own or existing. Connected to CRM and ERP so answers match your data.
3 active conversations
Team · 2 online
👨💼
Joost (Sales)
14:32
Sending you a quote now
👩💻
Lisa (Support)
14:30
Customer: invoice didn't arrive
🤖
AI agent
14:28
Auto: package arrives 9-11
Team inbox
Live conversations via WhatsApp. Your team takes over where AI hands off to a human.
System integrations
ERP, planning, CRM, ticketing. WhatsApp talks to the same data your team already uses.
Resources
Read first, decide after.
Two in-depth guides written from real builds. No marketing fluff.
In their words
“Our weekly insights are now ready automatically, saving us a lot of time and giving us grip on our projects.”
Ronny SnelManager PMO · DirextaPricing guide
WhatsApp Business pricing, in plain language
Pick your country. See the real rate Meta charges. Plus the rule that flips the biggest part of your bill from paid to free.
Read the guideSetup guide
The first 30 days on the WhatsApp Business API
Four pitfalls that decide most go-lives, plus a realistic week-by-week plan.
Read the guideTalk?
Twenty minutes, concrete next steps.
Send a sketch of what you want to build. I'll tell you what's realistic, what's risky, and what to do first.
Book a call